Readability and Aesthetics
Robert Scoble is the latest to post an opinion on Well-Designed Weblogs, and he makes a number of good points on the merits of readability over "prettiness", taking my weblog as an example:
Lars Holst is doing a series on “well designed weblogs.” Except his is not well designed. Why do I say that? He's using a gray font over a white background. That makes it a lot harder to read.
This is a good example of constructive criticism. In just a few sentences Robert implicitly defines one of his criteria for "well-designed" (readability), gives a concrete example of where the study object's design breaks, and why it matters.
That Robert is the first to point this out doesn't make it any less of a valid argument. That grey looks better to me on my screen, doesn't make it the best choice for other people and other screens. And although beauty is in the eye of the beholder, readability is in the screen of the reader.
Consequently there are times when readability has to be improved at the expense of aesthetics. To this end I have changed the font color from grey (#555) to a very dark blue (#003).
So is all well then? Not quite:
Make the darn thing easy to read. Forget making it pretty. If you try to make it pretty we'll just read it in our RSS News Aggregator which doesn't pass along design info anyway.
No, 'we' will not. And certainly not for the reasons quoted. The weblogs I exclusively read in my aggregator are those that are not pretty. And because my aggregator uses Verdana, in my eyes a more readable font than Times (for body text on screen), Robert's weblog is one of the few that actually looks better in its syndicated XML version than in its styled HTML form. Mike Hudson's seriocomic, on the other hand, is an example of a weblog that is too beautiful to be missed in anything but its full CSS glory.
This is not to say that I don't like Robert's weblog. I do. It is extremely informative, and in itself an excellent example of how the internet has revolutionized our access to information. Creating, changing, storing, finding, sharing, and presenting this information in the best way is one of the most significant technological challenges of the 21st century.
But the web is also about diversity, identity, pleasure, and beauty. And these are different challenges altogether.
So make the darn thing easy to read. But don't forget making it pretty.
Update: Robert responds. It seems I was wrong in assuming that Robert had set the font property in his style sheet. He hasn't, and changing it is indeed a matter of changing the browser default. Good point, although not declaring a font-family is so rare that I would suggest Robert to add a note on this in a colophon or similar page. We also seem to agree on the importance of usability and readability, and we both like aggregators. But we disagree on the added value of aesthetics in weblog design, and we both seem to have forgotten to mention that visual context not found in feeds, such as navigational elements, search interfaces, archive links, blogrolls, etc., can add functional and informational value beyond simple prettiness.
Whitespace
Trackback on February 22, 2004 at 11:56 pm
Scoble The Designer
Robert Scoble: Designer, Usability Expert, User Experience Afficianado, and all around great guy.
Matthew Oliphant
Comment on February 23, 2004 at 2:54 pm
Another distinction needs to be pointed out: Reading for in-depth comprehension versus speed (getting the gist). I suppose if you want people to get through your site quickly you should have as high contrast as possible between the background and text colors, keep line lengths to 50-60ish chars, use valid fonts. (Or you could have crappy content.
But my guess (guess!) is that most people don't read blogs with speed in mind. Surely blogs should support scanning so readers can tell quickly if they want to invest time in the material, but I bet most blog readers are willing to spend time on blogs that they find relevant.
On the aesthetic side, there is also the question of trust – worthyness.
Sorry for the research dump.
seriocomic
Comment on February 23, 2004 at 5:54 pm
I agree Lars that Robert raised some valuable points (which I had asked for on my site a couple of posts ago). It is good to see/hear other opinions, especially when they do come from recognised individuals in the internet field.
I think he may be slightly regretting the blanket aesthetics vs readability/usablity comments that he made. Reading his other posts I don't hink he would have made such a inherently flawed statement. It has sparked some interesting debate though, and I watch with interest.
dwh!{dezwozhere:blog}
Trackback on February 24, 2004 at 10:29 am
Readability and Aesthetics: Scrivs on Scoble on Lars on Scoble…with some thoughts from Dave
Some posts causing ripples in the blogosphere…and it's only Tuesday… Robert Scoble's opinion about Lars Holst's Well-Designed Weblogs series has prompted a reply from Lars and criticism from Scrivs. These posts do raise interesting questions abo…