18 Sep 03

Harvard Blog Review

The September 2003 issue of Harvard Business Review carries a case study on blogging, written from an intriguing business/marketing perspective.

Like all HBR case studies, the story is fictional, but very realistic. The case study ends with four extensive comments, which provide industry perspectives on the issues and questions raised.

The case study and the comments make for interesting and thought-provoking reading, even if you’re not into blogging.

Filed under: on September 18, 2003, 2:14 pm  

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